Banner specifications
Size |
Name |
SWF* |
GIF* |
Looping |
728 x 90 |
Leaderboard |
40 KB |
40 KB |
continuous |
300 x 250 |
Medium Rectangle |
40 KB |
40 KB |
continuous |
160 x 600 |
Wide Skyscraper |
40 KB |
40 KB |
continuous |
468 x 60 |
Banner |
40 KB |
40 KB |
continuous |
Creative/animation
- The animation should not contain strobing effects.
- The creative should not disable fields or functionality on the site.
- If the creative contains program calls to another site, or executable files, please inform DNS and test accordingly.
- The creative should not disable browser back buttons or force any plugins to be downloaded.
- DNS traffic will target browsers that work with the ad through our ad server.
- A backup GIF must be provided for Flash creative.
- Creative materials must be provided 3 working days prior to the campaign start date.
Sound
HTML/rich media creative should not contain sound unless it is click-initiated or approved for the site it is appearing on. Please check with your account manager for more information.
Flash click action (see below for details)
Advertiser needs to embed the click tag in the SWF:
on(release) {
getURL(_level0.clickTag, "_blank");
}
Iframe/JavaScript ad tags
DNS requires all creative to be implemented for serving through iframe and JavaScript ad tags (JavaScript for rich/expanding media). The majority of creative media will work through iframe tags by default. DNS will advise you if your creative needs to be updated after testing.
SWF file requirements
File names |
All lower case characters without ampersands, asterisks, slashes, spaces, or questionmarks. |
Maximum file size |
40 KB (unless third-party served) |
getURL actions |
The button action script should be
on (release) {
getURL (_level0.clickTag, "_blank");
}
|
Publish settings |
Flash version 9 or higher ActionScript version 1.0 |